Our Approach

Our passion is to set people free from the bondage of addictions.  Our staff are all people who have had victory in many areas of addictions, and are equipped with life strategies to help others lead successful lives free of drugs, alcohol or any other form of addiction.  We know that the first 30 - 90 days in recovery need to be spent getting our heads clear and our hearts right.  Once that happens, true change can begin to happen.  We believe that each client has different needs, and individual care plans need to be implemented and evaluated constantly. We are in the business of transforming lives, one client at a time.

Our Story

Duane Porter (co-founder) grew up in the Hardee County community and his life of addiction began here as well.  He is determined to make a difference in the lives of the residents of  this, and surrounding communities.  He married Lori Porter (founder) in 2009. Lori struggled with alcohol abuse personally, and has watched the devastation of it in her own family and the lives of friends. Her heart is to help others who are hurting, and empower them to achieve their goals.

Duane graduated from a substance abuse treatment facility in 2007. During his time in treatment, there were many things that were done well and other things that he felt could be improved upon.  They met at the end of his journey there and together, they have dreamed of having a facility to help those struggling with addictions to rise above the challenges before them, and thrive.   Establishing a facility in the community where Duane grew up, and changing the course of the lives of those he has known his whole life, is what motivates them both to make a difference.



Meet the Team

Working together to make a difference in the lives of the communities of the Heartland region of Florida.

DSC_0307 edit

Lori Porter

Co-Founder & CEO

Lori graduated from Sarasota High,  and has lived in Hardee County since 2014.  She loves the heartland region and the strong sense of community that this region thrives on.   She had worked in the medical field since high school and spent 8 years working in a neurology office as a medical assistant and office manager.  That position gave her an understanding of how the addictive mind functions and how it can be healed.  She majored in business management in college before deciding to start a family. That knowledge has proved valuable as this corporation has grown from a dream and desire on paper to the reality of helping transform lives.  She is certified as a Family Integrity Training Facilitator.

DSC_0307 edit 2

Duane Porter

Co-Founder, COO & President

Duane is a 4th generation Floridian, and has lived in Hardee County since kindergarten. He has victory over a 25 year alcohol and methamphetamine addiction, and has been sober since June of 2006. His passion is encouraging people to take back their life from the grips of addiction, and find their true gifts and talents that will allow them to live a successful sober life. His desire is to help restore a community that has been devastated by drugs and alcohol.  Working in this field since 2009 has given him an understanding of how to make this facility model work for this community. He has led many recovery and life skills groups.  Duane sits on the board for Drug Free Hardee and was ordained as a pastor in 2013, and is a certified Family Integrity Training Facilitator.

dane (3)

Dane Hendry

VP - Director of Community Affairs

Dane has been a lifelong resident of Hardee County.  He has created relationships with leaders and business owners in this community that will partner with the corporation to employ the clients in a safe, stable environment.  He has a heart to see the Heartland Region thrive and knows that it won't happen without having residents who are healthy and whole.   He has seen the effects of drugs and alcohol in this region and is committed to taking back the region from the grips of addiction.  Dane is certified as a Family Integrity Training Facilitator.

jim revised

James Rouches

VP - Director of Education & Curriculum

Jim has victory over decades of addictions, and has been sober since 2004.   He is well known in the recovery community for his innovative way of helping others break the bondage of addiction.   He is the program director for a 122-bed residential treatment facility.  He has held a seat on the Sarasota County Criminal Justice Commission since 2014 and has been appointed to the Criminal Justice, Mental Health and Substance Abuse Planning Council.  He is an ordained pastor at the Harvest Tabernacle Church in Sarasota.  He is also author and founder of an innovative online substance abuse educational program which is utilized by our organization.  He teaches several classes at the Salvation Army and at the recovery pod in the Sarasota County Jail.

Here's How You Can Help...

“Treat a man as he is and he will remain as he is. Treat a man as he can and should be and he will become as he can and should be.”
Stephen R. Covey, The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change

Help us transform lives!